Turned a quiet content engine into a compounding growth channel.
Fenix had a beautiful brand and almost no SEO presence. We rebuilt their content strategy from keyword to publishing cadence, then produced 40+ pieces of editorial that ranked.
- Engagement
- Ongoing — 14 months and counting
- Team
- Editorial lead · 2 senior writers · SEO strategist
Fenix had a magazine-quality blog that almost nobody read. They were producing thoughtful long-form content on a monthly basis, but with no keyword discipline, no internal linking, and no distribution plan — so traffic plateaued at a few thousand organic visits per month. Meanwhile competitors with worse content were eating their lunch in search.
The work, in the order we did it.
Audited the existing 80 posts
We mapped each piece against search intent, identified the dozen that had real ranking potential, and rewrote them. Another twenty got merged or pruned to consolidate authority.
Built a topical authority map
Five core pillars, each with twelve to fifteen supporting articles, mapped against keyword difficulty and commercial intent. The plan made it obvious what to write next — and what to ignore.
Published forty new pieces in six months
Ghostwritten by our senior editorial team, reviewed by Fenix's product specialists. We held a hard rule: no piece ships without a clear keyword, internal link plan, and distribution moment.
What changed when the work landed.
Luma was spending into the void on three channels with no shared attribution. We rebuilt tracking, killed two channels, doubled down on the one that worked, and rewrote the creative.