Performance Marketing
Paid media that earns its keep. Obsessive about unit economics, not impressions.
We run paid channels — Google, Meta, LinkedIn, programmatic — with one question: is this making money? Every test, every creative, every audience is judged on CAC, payback period, and LTV. We bring senior media buyers, not interns running playbooks.
This engagement is a fit if…
- You're spending $25k+/mo on paid and can't prove the payback.
- Your ad platforms and your CRM tell different stories and nobody has reconciled them.
- You've been burned by an agency that reported on vanity metrics.
- You want a senior media buyer at the controls, not a junior running playbooks.
You're spending real money on ads and can't tell a good month from a lucky one. Attribution is a patchwork of ad-platform dashboards that don't agree with each other. The agency you had before was reporting on clicks while your CAC quietly doubled. You want someone who will tell you when to stop spending, not just when to spend more.
A rhythm, not a slide deck.
- 01
Fix attribution first
Before we spend, we make sure you can measure. Clean event taxonomy, server-side tracking where it matters, a single source of truth for what a 'conversion' is. Most teams save money in week one just by turning off channels that were never working.
- 02
Build the test plan
Channel mix, budget allocation, audience hypotheses, and a creative brief with at least three distinct angles to test. Every test has a decision rule written down before it starts — not after the data comes in.
- 03
Run, read, iterate
Weekly readouts with the metrics that matter (CAC, payback, LTV/CAC, paid-to-pipeline velocity). We kill losers fast, scale winners carefully, and never let 'comfortable' spend sit on a channel that's decayed.
- 04
Compound
Winning creative gets documented in a pattern library. Losing creative gets documented too — pattern recognition is worth more than any single campaign. After six months you have a paid engine that gets cheaper to run, not more expensive.
Deliverables, not promises.
- Channel strategy & quarterly forecast
- Attribution + conversion tracking rebuild
- Creative testing framework with documented briefs
- Weekly performance reviews with real metrics
- Monthly readout for the leadership team
- Creative pattern library (what's worked + what hasn't)
What it looks like in practice.
The ones that come up every time.
What's the minimum monthly spend that makes sense?
Below $15k/mo, paid is usually the wrong lever — the sample sizes are too small to optimise. Between $15k and $50k we can do real work. Above $50k, it's arguably negligent not to have senior help.
Will you take a percentage of spend as fees?
No. That incentive is broken — it pays us to tell you to spend more. We charge a flat retainer and our job is to find the right amount, not the biggest amount.
Which channels do you actually run?
Google, Meta, LinkedIn, TikTok, programmatic display, YouTube, and email/lifecycle. For paid SEO workstreams we partner with specialists we've worked with for years.
Think this is the right fit?
Send a note. We'll reply within a business day with an honest take on whether we're the right partner — and if we're not, who might be.
Website Design & Build
Sites that do a job: move visitors from curious to convinced.